Industry: Marketing & Advertising
Use Case: Personalised Client Outreach & Direct Mail Campaigns
Tool: UUNA TEK® iAuto Automatic Handwriting Machine
Results: Increased campaign efficiency, boosted response rates, and reduced manual workload from days to hours.
Introduction
In the world of marketing, personal touch matters. Eddy, founder of We Do The Marketing, runs a busy agency focused on helping local businesses stand out through personalised, impactful communication. Handwritten notes have always been at the core of his strategy, creating a genuine connection with clients and prospects.
But as the agency grew, so did the workload. What started as a manageable task quickly turned into a time-consuming bottleneck.
The Challenge
Before discovering the iAuto, Eddy faced two unappealing options:
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Write everything by hand – painfully slow and exhausting.
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Print handwriting-style fonts – faster, but easy for recipients to spot as fake.
The agency was sending 500–1,000 thank-you cards and mailers each month. At first, Eddy wrote them himself, but soon had to hire virtual assistants. This introduced new problems: rising costs, inconsistent quality, and burnout.
“Some days it felt like all I did was write addresses and sign my name.” — Eddy, Founder of We Do The Marketing
The Solution: UUNA TEK® iAuto
When Eddy heard about the UUNA TEK® iAuto from a trusted industry contact, he was intrigued. The promise was bold:
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Automatic handwriting that looks real.
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Self-feeding capability for bulk jobs.
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Seamless integration with Excel contact lists.
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The ability to replicate personal handwriting, including signatures.
Implementation & First Impressions
When the iAuto arrived, Eddy was immediately impressed by its industrial-grade build. Setup took just 10–15 minutes, and within an hour, the machine was:
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Pulling letters from the tray.
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Writing personalised names and messages.
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Signing his name automatically.
“It felt like magic.” — Eddy
Key Benefits
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Self-Feeding Efficiency
Eddy can now load a stack of paper, press start, and walk away — no more swapping sheets every two minutes. -
Realistic Handwriting
The iAuto mimics natural human handwriting with subtle imperfections and variations. Eddy plans to upload his own handwriting style for even more authenticity. -
Excel Integration
The machine pulls directly from a spreadsheet, merging each name, address, and custom message automatically. -
Durability
Designed for high-volume runs, Eddy has processed 1,000+ pieces in a single week with no issues.
Areas for Improvement
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Paper Catch Tray – Adding a built-in tray for completed sheets would make post-processing easier.
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User Interface Learning Curve – The controls were slightly confusing at first, but became simple after some hands-on use.
The Results
Since integrating the iAuto into daily operations, We Do The Marketing has:
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Cut handwriting project time from days to hours.
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Maintained the authentic, handwritten look that clients love.
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Increased response rates for direct mail campaigns.
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Freed up team resources for other high-value work.
“If handwritten outreach is important to your business and you’re ready to scale, the iAuto is a game-changer.” — Eddy
Conclusion
For marketing agencies like We Do The Marketing, where authenticity and personal touch drive results, the UUNA TEK® iAuto is more than a time-saver — it’s a growth tool. By automating the handwriting process without sacrificing quality, Eddy has scaled personalised outreach, improved efficiency, and delivered more value to clients.
Website: wedothemarketing.co.uk
Learn More about iAuto: uunatek.com