Industry: Event Ticketing & Restaurant Ordering SaaS
Use Case: Lead Generation & Premium Client Experience
Tool: UUNA TEK® iAuto Advanced Automatic Writing Machine
Results: 30+ hours saved per 200-letter batch, 6–10%+ response rates, and scalable personalised outreach.
Introduction
LionTickets and MrMeal, operated by Cambiat, are two thriving SaaS platforms:
- LionTickets – a free ticketing solution for small to medium events.
- MrMeal – a commission-free meal ordering platform for restaurants.
Both businesses rely heavily on building strong, personal relationships with venues, restaurants, and event organisers. But in a digital-first world, standing out from the flood of cold emails is increasingly difficult.
The Challenge: Breaking Through the Noise
Cold outreach via email was no longer delivering the desired results:
- Cold email open rate: 20–40%
- Cold email reply rate: 1–5% (top performers around 5.1%)
By contrast, direct mail—especially handwritten letters—consistently outperformed email:
- Direct mail average response rate: 3–5%
- Letter-sized mail: Up to 8.4%
- Handwritten B2B outreach: 6–10%+ realistic
The problem? Time and labour. Writing and addressing each letter by hand took 5–10 minutes.
Sending just 200 letters meant 17–33 hours of work—before even mailing them.
The Solution: UUNA TEK® iAuto Automation
Having already used the iDraw H A3 for smaller-scale handwritten campaigns, Cambiat knew the value of realistic handwriting in outreach. But the manual process limited scalability.
When the iAuto Advanced Automatic Writing Machine came along, it offered exactly what was needed:
- Full automation with an auto-feeding tray for both letters and envelopes.
- CSV batch writing from lead lists.
- Personalised handwriting with variation and imperfections for authenticity.
- Seamless Excel integration for personalised name, niche, and city insertion.
How LionTickets Uses iAuto
- Lead Sourcing: Their in-house tool collects target business details (name, address, niche, city).
- CSV Upload: The lead list is exported and uploaded to the iAuto’s batch software.
- Custom Messaging: Letters are personalised for each recipient.
- Envelope Addressing: The iAuto writes the recipient’s address directly, maintaining the handwritten style.
- Unattended Runs: The machine runs entire batches while the team focuses on other priorities.
Time Savings
| Task | Manual Writing | With iAuto |
|---|---|---|
| Write & prepare 1 letter (2 paragraphs) | 5–10 minutes | <1 minute setup (machine runs unattended) |
| 200 letters | 17–33 hours | ~1–2 hours setup + unattended run |
| 500 letters | 42–83 hours | ~2–3 hours setup + unattended run |
Results
- 30+ hours saved per 200-letter campaign.
- Physical mail open rates of 80–90% (Postalytics data).
- Response rates exceeding 6–10% in targeted B2B outreach.
- Consistent, high-quality handwriting at scale.
“Email is getting increasingly difficult, and we want to stand out with a personal touch. The iAuto lets us deliver that, both in lead generation and as a premium service to event organisers and guests.”
— Rubyn Welbergen, Founder of LionTickets & MrMeal
Beyond Lead Generation
LionTickets also plans to enhance the ticket-buying experience by including personalised handwritten notes with physical ticket mailings—a premium, value-added service that strengthens relationships with organisers and attendees.
Future Plans
Currently, Cambiat uses a CSV-based workflow. The next step is:
- Direct API Integration: Lead found → API call → iAuto writes letter & envelope → Mail sent automatically.
- AI-Generated Custom Letters: Fully personalised content, reviewed before sending, for even greater impact without extra manual effort.
Key Takeaways
- Efficiency: 30+ hours saved per 200-letter batch.
- Engagement: Handwritten letters outperform cold emails in both open and response rates.
- Scalability: Personalised outreach is now possible at high volumes without sacrificing authenticity.
By combining automated lead generation with authentic handwritten outreach, LionTickets and MrMeal are standing out in a crowded SaaS market—building relationships at scale while keeping the warmth of personal communication.